Does Your Business Pass the Google Test?
If you ask a stranger off the street if they use the Internet, chances are they’ll say “yes”. Actually, they’ll probably say, “Of course I do!” and look at you as if you’re crazy to ask such a thing.
Taking it one step further, if you ask that same individual which search engine they use most, there’s more than a 50 percent chance they’ll say “Google”.
Google is indeed the most popular search engine used by individuals. And the searches are vast and range anywhere from identifying the best local church, to researching for a college assignment, to looking up reviews for a particular product, service or company. In fact, studies show that more than 60 percent of consumers now use the Internet to research a product or business before buying that product or interacting with that business.
So this brings us back to the title of this post: Does your business pass the Google Test??
If someone were to Google you or your business:
- Would you come up in the search rankings, and if so, how high? Which page of search results?
- What kind of information would someone find?
- Is it positive or negative?
- Is it informational?
- Does it easily point them to your business website and online networks?
- Does the information found identify you as a person of value that someone would want to meet or work with?
I hope these questions make you think, because if you want to thrive and grow in the competitive online market (which impacts both online and offline results), then you need to pass the Google Test. How? By getting yourself out there on the Web! You want to be seen everywhere and anywhere when someone Googles your name or your business name.
And simply being seen if not enough. Passing the Google Test is largely based on reputation, so anything people find online should be clear and represent you in a positive light.
If you don’t have the time to do it yourself, then hire a marketing or sales expert and have them:
- Set up profiles in all the social networks and Web2.0 sites as soon as possible, including Google Places, Google Plus, Facebook and Twitter.
- Create a customer review-retrieval process, so you can get five-star reviews posted in directories and profiles such as Google Places, Yelp, and Yahoo.
- Start creating consistent content, such as blogs, that will appear in high-ranking article directories.
- Create a blog that has a new post at least once a week with you as the author, and also bring in guest authors in your industry (or complimentary industries).
This will give you a great place to start to begin building a Google presence to pass the Google Test, so when you call up a lead and leave a voicemail, all you have to say is “You can Google me, then call me back.”
Based on the search results they find, they’ll pick up the phone and call you back because they LIKE what they found, and they WANT to work with you!